SD Custom Footwear

Role:

As a freelance designer, I managed the comprehensive project for SD Custom Footwear, overseeing everything from research and ideation to design and WordPress development.

Challenge:

SD Custom Footwear, known for their exquisite handcrafted shoes, faced significant limitations due to the absence of an online presence and a distinct brand identity. Previously reliant on social media and word-of-mouth, this approach restricted their operational efficiency and sustainable growth potential.

Solution:

I developed a strategic plan for SD Custom Footwear, creating a dynamic e-commerce website and crafting a strong brand identity that showcases their luxury craftsmanship. This digital overhaul significantly expanded their market reach, streamlined operations, and effectively increased their business, boosting overall sales tenfold.

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[01] Discovery & Define - User Research Project Management IA 0→1

[02] Develop & Deliver - Ideate Design Develop WordPress